“Productive” is an unusual word.

“Productive” is an unusual word.

It is not provincial, neither regional nor specific, but rather universal. It is not divisive, but ubiqitous. And yet, while the word is used to exhaustion in entrepreneurial campaigns, while it’s become old hat in marketing to millennials, even still it means so many different things to different people.

Let me give you an example. This summer, as I take my mind off the former school year and destress before the coming one, I have a very clear definition of what I am setting out to achieve in the next three months. I plan on working on Usspire while managing to read a book a day, putting my feet in the sand on most days, and sleeping until 11 or 12pm every saturday. Ambitious, I know, and to succeed in this venture would be, to me, to realize what a genuinely great summer looks like. As I reflect, I see that clearly, it is not every person’s definition of productivity. But this then begs the question, what is?

Ben Franklin said, “Either write something worth reading or do something worth writing.”. Henry David Thoreau believed that “what you get by achieving your goals is not as important as who you become by achieving them”. There is no shortage of beliefs, personal mantras, existential deterministic proclamations from the great as to what we should all be striving to. Yet, in the end, productivity, a meaningful life, is what we make of it, what we seek to achieve and nothing else. If your dream is to write a novel, sit down, start thinking and don’t stand up until your satisfied with what you’ve produced. If your aim is to catch that (bastard) marlin that’s eluded you for months now, talk to the weird guy in the bar who swears he caught it’s mother years ago. Do something everyday, but as Tim Ferris said, “be focused on being productive, on doing, rather than on being busy.”

We at Usspire have our own unified goal. We are here, not as individuals working to be able to sleep late on the weekends and hit the beach when we feel like, but we exist to unify groups of likeminded individuals who encourage each other to strive for the lifestyles that they see fit. Whether they be simple goals or big, world-shifting dreams, we reach to nourish an environment where the impossible does not seem so. Ultimately, a productive life is unique to each person; our fundamental belief, however, is that to define your “productive”, you must have a vision and a road map to eventually achieve it.

By Michael Salib

Cheif Content Officer @Usspire